Blog
Dynamic Web Design Trends for 2024: Innovate and Engage Your Online Audience
In today’s fast-paced digital landscape, staying up-to-date with the latest web design trends is crucial for keeping your online presence fresh and engaging, ensuring your business stands out among the competition. As we enter 2024, the world of web design continues to push boundaries, with creativity and innovation driving the emergence of new techniques that elevate the overall user experience.
Esteem Wellness | Medical Aesthetics Digital Marketing Case Study
Cindy and Esteem Wellness in Kamloops, BC wanted to refresh their brand, increase web traffic and start generating leads through digital advertising. Problem They Faced Esteem Wellness went under a brand transformation from what was previously known as Pratt’s Wellness & Weight Loss. They needed to revamp their visual identity to something that resonated closer to their new business model
Embracing Video Marketing: Strategies to Boost Visibility, Engage Audiences, and Drive Conversions
In the dynamic world of digital marketing, video content has emerged as a powerful tool to not only captivate audiences but also drive engagement, conversions, and growth for businesses. As mobile technology and internet speeds continue to advance and attention spans dwindle, video marketing has become an indispensable part of any comprehensive marketing strategy. In fact, studies suggest that viewers
Mastering Local SEO: Boost Your Business Visibility and Drive Growth in 2024
As we forge ahead in the digital age, the importance of local search engine optimization (SEO) cannot be underestimated. Local SEO has emerged as an indispensable tool for businesses striving to increase their online visibility, attract more customers, and drive growth in their target markets. In 2024, with the rapid evolution of search engine algorithms and users’ reliance on search
Drive Business Growth with Influencer Marketing: Strategies and Best Practices
In today’s constantly progressing digital landscape, businesses must adopt innovative marketing strategies to stay ahead of the competition, reach new audiences, and foster strong customer relationships. One such trending tactic that has gained significant momentum in recent years is influencer marketing. Through collaborations with influencers – individuals who have cultivated a sizable and engaged audience on social media platforms –
Creating a Results-Driven Landing Page: Essential Elements and Best Practices
A well-crafted landing page can significantly drive user engagement, lead generation, and conversions in the ever-changing and competitive digital marketing landscape. A landing page is a standalone web page created specifically for marketing or advertising campaigns, designed to persuade visitors to take a particular action such as signing up for a newsletter, downloading an e-book, or making a purchase. As
Demystifying Instagram Algorithms: Boost Your Organic Reach and Engagement
As Instagram continues to dominate the social media landscape, it is crucial for businesses and marketers to understand the platform’s algorithms in order to effectively reach their target audience and grow their following. Instagram’s algorithms determine which piece of content makes it to a user’s feed, stories, and the Explore page, playing a vital role in shaping user engagement and
Harnessing the Power of Google Analytics to Drive Digital Marketing Success
In the competitive and ever-evolving digital marketing landscape, harnessing the power of data is critical for making informed decisions and achieving success. As a business owner or digital marketer, understanding and leveraging the wealth of insights and tools offered by Google Analytics can greatly enhance your marketing strategy, enabling you to measure and evaluate your efforts more effectively, optimize customer
Strategies to Expand Your LinkedIn Network, Drive Engagement & Generate Leads
LinkedIn has become an invaluable platform for businesses and professionals seeking to establish their presence, connect with their target audience, and drive growth. With over 774 million users worldwide, LinkedIn offers a unique opportunity to build meaningful relationships, showcase your expertise, and generate quality leads within a bustling professional ecosystem. As the world’s largest professional networking site, LinkedIn marketing has
Tips for a Digital Marketing Resume to Get the Job
Creating an impactful resume in the fast-paced digital marketing industry is crucial. It’s not just about listing your experiences; it’s about showcasing your unique capabilities and demonstrating how you can add value to a company. Here, I’ll share some in-depth insights on what makes a resume truly stand out and how you can make a memorable
About Longhouse Media
Longhouse Media is a Canadian business located in Vancouver, British Columbia that serves new, growing and established businesses. Longhouse provides customers with synergistic digital solutions that add value to businesses and personal brands. We keep up to date on the latest technology and growth strategies so you can focus on running your business! Some of the services we offer are: websites, digital advertising on platforms such as Facebook and Google Adwords, social media management, video production and graphic design.
